The World Cheese Awards are coming to Bern from 13 to 15 November and turning the federal capital into the Capital of Cheese. To shorten the waiting time, you can expect updates, facts and insights about the World Cheese Awards here from time to time over the coming weeks and months.
Behind the scenes
Welcome to Bern – the Capital of Cheese
We can hardly wait to welcome you soon to Bern – a city full of history, culture and, of course, first-class cheese.
Join us and experience two real premieres in Switzerland. Not only is the World Cheese Awards 2025 being held in Switzerland for the first time, but it will also be the first world championship to be held in Bern’s Neue Festhalle.
See you soon in Bern!
World Cheese Awards: first time in Switzerland
The World Cheese Awards is being held in Switzerland for the first time ever. And if you ask us, this “coming home” is long overdue.
Martin Spahr, CMO of Switzerland Cheese Marketing, reveals how this came about.
Cheese Photo Box advertises the World Cheese Awards
“Try to say cheese without a smile” – a campaign that celebrates the international cheese experience in a creative way. Vanessa Zingg, Head of Communications at Switzerland Cheese Marketing, knows how and why.
A look at the programme
Alain Wanzenried, Project Manager Live Communications at Switzerland Cheese Marketing, gives us a first glimpse of what’s on the programme. Besides the exciting competition to crown the world’s best cheeses, a varied programme awaits visitors: fascinating insights into the Swiss world of cheese, a Swiss Fine Food Market and a wide range of side events for cheese lovers young and old.
Bern’s most beautiful spots
In the context of “Bern – Capital of Cheese”, the spotlight will also be on the host city.
We visited some of the most beautiful places in Bern – from picturesque cobbled streets to significant historical sites – and discovered them from a new perspective.
The perfect pick
Samuel Villiger, Head of Sales at Fromages Spielhofer, provides exclusive insights into the selection process for the World Cheese Awards:
How do you recognise an outstanding cheese? Who makes the decisions? And what makes a cheese really worthy of an award? Answers to these and other exciting questions can be found in the video.
Huge opportunity for Swiss soft cheese
In the past, taking part in the World Cheese Awards has presented Swiss soft cheese producers with major challenges, mainly due to logistical hurdles such as shipping and long transport routes. The first World Cheese Awards in Bern is a great opportunity to showcase the quality and diversity of Swiss soft cheese on an international stage. This is something that Darja Moser, Sales and Marketing Specialist at bonCas, is also very pleased about.
Capital of Cheese – we’re right there
Find out more about the project team in Bern. Martin, Vanessa, Désirée and Alain answered the questions on camera about cheeses from Switzerland, Bern and, of course, the World Cheese Awards.
The beginnings of the World Cheese Awards
John Farrand, Managing Director of the Guild of Fine Food, talks about the beginnings of the World Cheese Awards. What was once a small competition has now grown into an international industry gathering and cheese experience that we couldn't imagine being without. We look forward to welcoming the cheese world to Bern from 13-15 November.
